Who would be the audience of your media product?

We targeted our audience of mainly males between the ages of 15-25 before we began filming, as we felt we had to ensure we knew who we were creating the film for. Similar films catering for our target audience are rated 12 and we wanted a similar rating. To achieve this we ensured all the content contained within our opening was appropriate to our audience. We used a questionaire before filming so that we would know who our audience would be, and could therefore design our opening for this audience.

My product is comparable in this respect to other films, distributed by similar films such as the James Bond Series and Ocean's Eleven. Both of these are rated 12 and are aimed at the same audience as my film.